Privacy Policy
This Privacy Policy describes how PAIROA LTD handles personal data when you use Aiimii, and the rights you have over your data.
1. Who we are
Aiimii (the "Service" — our mobile application and website at aiimii.ai) is provided by PAIROA LTD ("PAIROA", "we", "us", "our"), a company registered in England & Wales under Company No. 17274815, with its registered office in London, United Kingdom. For the purposes of data protection law, PAIROA is the data controller of the personal data described in this Policy.
Questions or requests about this Policy or your data: contact@aiimii.ai.
2. Who can use Aiimii
Aiimii is strictly for adults aged 18 or over. We do not knowingly collect personal data from anyone under 18. If you are under 18, do not use the Service. See section 11.
3. The data we collect
We collect the following categories of personal data:
- Account & identity data: email address; your age and your confirmation that you are 18 or over; display name or nickname; gender; and the sign-in identifier you choose (Sign in with Apple, Google, or email verification code). We do not require a phone number.
- Profile and "needs" content: the descriptions you write of who or what you are looking for and what you offer, preferences, interests, and any other information you choose to add.
- Photos and media you upload.
- Audio you provide: voice recordings, when you use the voice-to-text feature to describe your request or send a voice message. We process these to provide the feature (for example speech-to-text transcription) and to deliver your message.
- Messages and communications you send through the Service (for example chat with a matched user) and communications with us (e.g. support requests).
- Matching and usage data: matches, actions you take in the app, features used, and similar activity data.
- Device and technical data: device type and identifiers, operating system, app version, IP address, language, and approximate region derived from your IP or that you provide. We keep basic technical logs for troubleshooting and security. We do not use third-party advertising or cross-app tracking SDKs. If you opt in to optional analytics, we send limited app-usage events linked to your account ID, together with device/app context, to our analytics processor; this excludes chat content, photos, audio, email and precise location, and you can withdraw consent in Account settings.
- Optional Apple Ads measurement data: after you consent, the app obtains a short-lived Apple AdServices token and sends it to Aiimii so our server can ask Apple whether the installation came from an Apple ad. We store only a hash of a random installation ID and Apple’s attribution result (such as campaign, ad group and keyword identifiers), not the token. If you register, the result is linked to your account to count real registrations. You can withdraw in Account settings; we then delete this record. Unresolved records that were never linked to an account are deleted after 7 days, and resolved unlinked records after 30 days. Registration diagnostics record the app/platform version, your measurement choice and the binding outcome with your account, without an advertising token or installation ID; they are deleted with the account. Linked measurement records, including unresolved records, remain until withdrawal or account deletion. After withdrawal, a separate installation hash with no account link or advertising result is kept for 7 days and removed by the daily cleanup, solely to prevent delayed requests from recreating deleted measurement records.
- Optional Google Play installation measurement: after you consent on a recent Android installation, the app reads the Play Install Referrer and sends only the campaign source, medium and name, plus an anonymous landing-page click identifier when present, to Aiimii. We store these with a hash of a random installation ID. We do not store Google advertising click IDs or search terms in this record. If you register, the record is linked to your account to count registrations from consented first opens; this is not a count of Play Store downloads. You can withdraw in Account settings, including from another device, which deletes all Play measurement records linked to your account. If your account is suspended and settings are unavailable, contact contact@aiimii.ai to request withdrawal. Unlinked records are deleted after 90 days. Linked records remain until withdrawal or account deletion. A separate installation hash without campaign or account data is retained for up to 90 days after withdrawal or account deletion to prevent delayed requests from recreating the record. At registration, we also store the app/platform version, your measurement choice (including a refusal) and the binding outcome with your account, without the Play referrer or installation ID; these diagnostics are deleted with the account.
- Optional data you choose to provide (for example additional profile information). We use only approximate, city-level location for matching; we do not collect precise GPS location.
You do not have to provide all data, but some features will not work without certain data (for example, you cannot be matched without a "need").
4. How and why we use your data (purposes and legal bases)
| Purpose | Legal basis (UK/EU GDPR) |
|---|---|
| Create and operate your account; provide the core matching, messaging and other Service features you request | Performance of a contract (Art. 6(1)(b)) |
| AI-assisted understanding of your "needs" and matching you with a fitting counterpart | Performance of a contract; our legitimate interests in operating and improving the Service (Art. 6(1)(b), (f)) |
| Trust & safety: content and image moderation, detecting and preventing fraud, abuse, harmful or illegal content, and enforcing our Terms | Legitimate interests; compliance with legal obligations (Art. 6(1)(f), (c)) |
| Service messages, security notices, and responding to your requests | Performance of a contract; legitimate interests (Art. 6(1)(b), (f)) |
| Troubleshooting and improving the Service | Legitimate interests (Art. 6(1)(f)) |
| Optional product analytics | Consent (Art. 6(1)(a)) — off unless enabled by you, and you can withdraw at any time |
| Optional Apple Ads measurement | Consent (Art. 6(1)(a)) — off until you allow it, and you can withdraw at any time |
| Optional Google Play installation measurement | Consent (Art. 6(1)(a)) — off until you allow it, and you can withdraw at any time |
| Optional marketing communications | Consent (Art. 6(1)(a)) — you can withdraw at any time |
| Establishing, exercising or defending legal claims; complying with law | Legal obligation; legitimate interests (Art. 6(1)(c), (f)) |
Where we rely on legitimate interests, we have assessed that those interests are not overridden by your rights; you may object as described in section 10.
5. AI and automated processing
Aiimii uses artificial intelligence to read the text you write, structure it, generate suggested wording, compute matches, and help moderate content. AI-generated or AI-assisted content is identified within the Service where required. These processes support, and do not replace, the Service we provide to you under our contract. We do not use your data to make decisions producing legal or similarly significant effects on you based solely on automated processing without a lawful basis and appropriate safeguards; where any such processing applies, you may request human review by contacting us.
6. Who we share data with
We do not sell your personal data. We share it only as follows:
- Service providers (processors) who process data on our behalf under contract, including: cloud hosting and storage; in-app messaging; transactional email delivery; AI text processing, transcription and content moderation; image moderation; optional consent-based product analytics; and authentication (Apple, Google). These providers include, for example, cloud hosting and storage (Google Cloud), our transactional email provider, our AI text-processing and content-moderation provider, our image-moderation provider, our in-app messaging provider, our analytics processor when you opt in, and authentication via Apple and Google. Some may process data outside your country (see section 7).
- Website delivery and analytics (Cloudflare): Cloudflare processes website requests and the Web Analytics beacon data described in section 12 on our behalf. This may take place outside your country (see section 7).
- Other users — before a match, other users may see limited, AI-summarised information derived from your ‘need’ in the Plaza feed (for example a short summary, interest or lifestyle tags, and your city or area). AI can create a match when both users’ stated preferences align, without a separate approval action from each person. Your full profile, uploaded photos and the ability to message you are then shared with that match.
- Legal, safety and protection — where we believe disclosure is reasonably necessary to comply with law or lawful requests, to enforce our Terms, or to protect the rights, safety or property of PAIROA, our users or others.
- Business transfers — in connection with a merger, financing, acquisition, reorganisation or sale of assets, subject to appropriate confidentiality.
7. International transfers
We operate internationally and our providers may store or process data in countries outside the UK/EEA, including the United States. Where we transfer personal data outside the UK/EEA, we rely on appropriate safeguards such as the UK International Data Transfer Agreement/Addendum, the EU Standard Contractual Clauses, or an adequacy decision. You may contact us for more information about these safeguards.
8. Retention
We keep personal data only for as long as necessary for the purposes set out above, including to provide the Service, comply with our legal obligations, resolve disputes, and enforce our agreements. When you delete your account (see our account deletion page), we delete or anonymise your personal data within 30 days, except where we are required or permitted by law to retain certain data (for example for safety, fraud-prevention, financial or legal-compliance purposes). Residual copies may persist in secure backups until they are overwritten on our regular cycle.
9. Security
We use technical and organisational measures designed to protect personal data, including encryption in transit and access controls. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security. You are responsible for keeping your sign-in credentials and device secure.
10. Your rights
Subject to applicable law, you have the right to: access your data; request rectification of inaccurate data; request erasure; request restriction of processing; object to processing based on legitimate interests or to direct marketing; request data portability; and, where we rely on consent, withdraw consent at any time (without affecting prior processing). To exercise any right, email contact@aiimii.ai from the email associated with your account; we may need to verify your identity. We will respond within the time required by law.
If you are in the UK, you may lodge a complaint with the Information Commissioner's Office (ICO, ico.org.uk). If you are in the EEA, you may complain to your local supervisory authority. We would, however, appreciate the chance to address your concerns first.
11. Children
The Service is for users aged 18 and over only. We do not knowingly collect data from, or direct the Service to, anyone under 18. If we become aware that we hold data of a person under 18, we will delete it and close the account.
12. Cookies and the website
Our website uses essential cookies and technologies required to operate. We also use Cloudflare Web Analytics to understand aggregate page traffic and performance; its browser beacon does not access cookies or local storage. Cloudflare receives the page URL, referrer and performance data; its network request also exposes the source IP address, which Cloudflare says it discards at the nearest data center rather than storing in its RUM databases or logs. We do not load non-essential or advertising cookies without your consent. Some pages load web fonts from Google Fonts, which involves a request to Google’s servers so the page can display correctly; this is used solely to render the site and not to track you.
Our Japanese campaign landing page counts page views and clicks on App Store and Google Play buttons. We receive an event identifier for retry deduplication, device category, button position, optional campaign source/medium/name, and the time received. On a Google Play click, you follow a Play Store URL that sends Google LLC the optional campaign source, medium, name and content parameter (utm_content), plus the same anonymous event identifier. On an App Store click, you follow an App Store URL that sends Apple Inc. an Aiimii campaign token; when the landing-page URL includes a valid campaign name (utm_campaign), that name is included in the token. The App Store link does not include the page event identifier, search terms or advertising click IDs. If you opt in to Android installation measurement, this lets us connect the page click to an app first open and, if you register, to the registration. The event table does not store account IDs, search terms, Google advertising click IDs, referral URLs or IP addresses. Page event records are deleted after 90 days. Security logs may separately process IP addresses as described in section 3. No Google advertising tag is active on the landing page unless it is configured; if one is introduced, we will update this Policy and obtain consent where required.
13. Changes to this Policy
We may update this Policy from time to time. If we make material changes, we will take reasonable steps to notify you (for example in-app or by email). The "Last updated" date above reflects the latest version. Your continued use of the Service after changes take effect constitutes acceptance.
14. Contact
PAIROA LTD — contact@aiimii.ai. We will also list an EU/UK representative here where one is appointed.
Aiimii is operated by PAIROA LTD, a company registered in England & Wales (Company No. 17274815), registered office in London, United Kingdom. Contact: contact@aiimii.ai